Meet the Brewer – LeRoy Breweries – Hopleaf (Chicago)

During the French Revolution the plundering French troops burned the castle and the brewery. The noble family escaped the guillotine by running off to England. Only the brewery was rebuilt by a local farmer in the same year of the destruction, under the slogan “Revolt all you want, but we still need beer here.” The brewery was named “In de Gouden Leeuw” (In the Golden Lion), which is a wordplay in French. Many country inns in France are named “Au Lion d’Or” (in the Golden Lion), but the pronunciation is exactly the same as “au lit on dort” (in the bed one sleeps). The brewery in Watou had of course also its own pub, and offered room for travelers. Not understanding the French wordplay, the local farmer called his establishment in Dutch the “Gouden Leeuw”, as he must have seen so many such names in France, but ruined the wordplay at the same time.
Location: Hopleaf, 5148 N Clark St, Chicago, IL 60640